Facebook in the Mobile Market? The Boss Speaks Up

In response to rumors regarding facebook’s future in the mobile market, Mark Zuckerberg said "Phones are inherently social devices and the industry is just beginning to discover what's possible".  However, he seems to have dismissed the introduction of a facebook branded phone.

The inference is that facebook are not joining forces with a major manufacturer at this point, as Google did with Nexus phones, but are concentrating on software integration instead.  This will probably prove a strong selling point for cheaper smartphones. 

Mr. Zuckerberg told delegates at the Mobile World Congress in Barcelona to expect to see “dozens of phones with much deeper social integration than we have so far."  He was referring to the Application Programming Interfaces (APIs) provided by facebook that allow phone manufacturers to build social networking into their operating systems.

However you view at their approach, the unyielding force of facebook, plans to extend its presence within the mobile world and if the past is anything to go by, they will not let up.