Facebook in the Mobile Market? The Boss Speaks Up

In response to rumors regarding facebook’s future in the mobile market, Mark Zuckerberg said "Phones are inherently social devices and the industry is just beginning to discover what's possible".  However, he seems to have dismissed the introduction of a facebook branded phone.

The inference is that facebook are not joining forces with a major manufacturer at this point, as Google did with Nexus phones, but are concentrating on software integration instead.  This will probably prove a strong selling point for cheaper smartphones. 

Mr. Zuckerberg told delegates at the Mobile World Congress in Barcelona to expect to see “dozens of phones with much deeper social integration than we have so far."  He was referring to the Application Programming Interfaces (APIs) provided by facebook that allow phone manufacturers to build social networking into their operating systems.

However you view at their approach, the unyielding force of facebook, plans to extend its presence within the mobile world and if the past is anything to go by, they will not let up.

Discounts on your Mobile Thanks to Facebook

Businesses are now able to utilise the dedicated Facebook app, ‘places’ to provide a virtual coupon facility to customers.

Customers that use the application on their iPhone’s or handset’s that run the Google's Android system can update their whereabouts whenever they visit a variety of shops, restaurants and other venues.  The process is called a “check-in”.

Now users who visit participating shops can log in from their mobile phones to receive rewards from their favourite high street businesses such as Starbucks and Debenhams who are already onboard.

With deals, users will not just be able to tell other people their location, but can also take advantage of any special offers that the retailer has.  In addition, participating retailers will be able to use Facebook to offer "golden ticket" rewards or give bonuses to users who bring other friends along with them.

The service is intended to capitalise on Facebook's popularity, particularly on phones. The service is free to retailers and shoppers alike, and Facebook will not take a slice of any income generated by the deals.

A Nation of ‘online-a-holics’

72% of adults update their social networking profiles from under the duvet according to a survey conducted by Travelodge.  On average, we tend to spend an average of 16minutes per night checking Facebook, Twitter and other social sites.  The peak time for all this bed-based social networking was found to be 9.45am. 

The survey also suggested that Britons also spend an average of nine minutes per night sending text messages to friends and family.  You are in the majority if you check your mobile phone for texts or emails, before anything else on waking up in the morning. 

"We have become a nation of 'online-a-holics'," said psychologist Corinne Sweet. “But there is a time and a place for social networking, and that’s not between the sheets, as it can be detrimental to our wellbeing.  “By texting, tweeting and surfing the web in bed, we are nodding off with a busy mind which impacts upon our quality of sleep during the night.”

The results of this study came in last week, alongside the news that The Prime Minister was joining forces with Boris Johnson in a personal plea to Twitter to base its European HQ in London.

Adodo Live joins Facebook!

Social Networking technology is becoming more and more important in business industry.  We have been talking a good game for sometime, but as we launch the Adodo Live Facebook page, it seems we have stiff competition!

Lady Gaga has become the first living person to have more than 10 million fans on Facebook with her tally standing at 10,673,476 (5 July).


According to new research by online site Famecount, the star recently overtook Barack Obama (9,824,885) to claim the number one spot.


Despite setting the new record, she's still only in sixth place overall.

Above her are Texas Hold 'em Poker, Michael Jackson, Mafia Wars, Facebook and the US TV show Family Guy.

Join our 'ever growing' facebook fan page here!

Microsoft Office 2010 Worldwide launch

Unless you were asleep all day, visiting Mars or living in a bubble you will already know that yesterday, Microscoft launched the 2010 version of Office worldwide. But is it any good?



Despite the growth of its rivals such as Google, Adobe and OpenOffice who provide a wealth of web-based office software alternatives, Microsoft Office is still dominant inside businesses. With Office 2010, that dominance may grow even further with the introduction of Microsoft’s own web versions of the popular programs.


Alongside the launch of Office 2010, Microsoft has released cut-down versions of Office programs for the web and handsets that can be used by those who do not possess the "full" version. The release concludes a long trial programme which saw details of its web-friendly features widely previewed. They have even included features that hook into popular social networking sites such as Facebook.


Office 2010 is being made available in a variety of formats suited to different groups of people. Microsoft said it expected the Home and Student version to sell for about £109 and the Professional edition for £429. Stand-alone versions of the programs making up Office are also available.


They have done what they can to make functionality as consistent as possible on the PC, web and mobiles.



So what do you think? Post your comments here!

Facebook’s biggest rival’s are now fully funded

Four Student’s from a New York University have just raised $200,000 (£136,000) to build an open alternative to Facebook called Diaspora.

Describing itself as a "privacy-aware, personally-controlled, do-it-all, open source social network", the project came to light amongst the international privacy attacks on Facebook.

Over the summer the team plan to write the software that will permit the creation of a social network where each user stores their own data and, crucially, has control over that data and who it is shared with.

Learn more here

The continuing rise of Facebook

4^th February 2010 marked the 6^th birthday of Social Networking giants Facebook. Today, 25-year-old Marc Zuckerberg is the world's youngest self-made billionaire. Just six years ago, he was launching an experimental little website out of his student digs at Harvard University. The site soon expanded beyond the Harvard fraternity to other college campuses, with membership reaching 1 million in under a year.

By the end of 2005, with secondary school and international students on board, Facebook had grown to more than 5.5 million members. In another year, there were 12 million users. Here in 2010, Facebook claims over 350 million active users and is, arguably, the most popular social networking site in the world.

In Europe, it accounts for over 30% of time spent social networking and over 4% of all minutes spent online. Figures that are quite outstanding when you take into account that Facebook is a single site competing with the entire world wide web.

With the proliferation of Facebook-capable mobile phones, plus Facebook Connect opening up the service further still (onto Xbox Live, Sony's PlayStation 3 and the Nintendo DSi, for instance), there's plenty of room for it to grow.

There is a strong argument that the use of social networking is useful to businesses and that management should embrace it rather than dismiss it.

“Banning Facebook and the like goes against the grain of how people want to interact” Peter Bradwell, Demos

Using networking technology in the right way to build closer links with employees and potential customers could boost productivity, innovation and create a more democratic working environment.

Firms are increasingly using networking software to share documents and collaborate in ideas, are you?

Have you given in to the social networking movement? Have you had a defining moment? Did you participate in the Rage against the machine protest? Did you participate in Doppelganger week?