Businesses are now able to utilise the dedicated Facebook app, ‘places’ to provide a virtual coupon facility to customers.
Customers that use the application on their iPhone’s or handset’s that run the Google's Android system can update their whereabouts whenever they visit a variety of shops, restaurants and other venues. The process is called a “check-in”.
Now users who visit participating shops can log in from their mobile phones to receive rewards from their favourite high street businesses such as Starbucks and Debenhams who are already onboard.
With deals, users will not just be able to tell other people their location, but can also take advantage of any special offers that the retailer has. In addition, participating retailers will be able to use Facebook to offer "golden ticket" rewards or give bonuses to users who bring other friends along with them.
The service is intended to capitalise on Facebook's popularity, particularly on phones. The service is free to retailers and shoppers alike, and Facebook will not take a slice of any income generated by the deals.
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