Following earlier concerns this week that Nokia were in trouble following a leaked memo from Stephen Elop, Chief Executive of the mobile company, Nokia staff are now facing a new challenge.Nokia has joined forces with Microsoft in an attempt to regain lost ground on market leaders iPhone and other Android-operated devices. The deal means that Nokia’s existing operating systems will be replaced with the Windows Phone 7 operating system for its smartphones, the company has said.
Windows Phone 7, whilst receiving much critical acclaim, has remained quite a small market player to date. It has been rumored that Mr. Elop opted to use Windows over the Google Android Operating System because he feels more comfortable with the company as that is where he worked before his move to Nokia.
The move does mean that Nokia employees across the world will be facing inevitable job losses. As with all coalitions, the future is unknown, but this collaboration has the potential to shape the future of the industry.
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