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Friday 31 July 2020

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When deciding on long- and short-term goals, perhaps the Goldilocks and the Three Bears fable best exemplifies a healthy process.

If you aim too high, not attaining them can be too hot.

Aim too low, and your motivation could get cold.

Setting the best goals for your needs is a lot like serving porridge, it needs to be just right.

That being said, there is no right recipe or perfect temperature that works for everyone.

Goals, like porridge, is not a one type fits all product. The happy medium goal for each of us can be vastly different from that of others.

Although one common way of thinking is to avoid overreach, aiming too small can also be problematic.

Consider these ways to identify goals that are lacking in some sense.

[embedded content]

1. Your Goals Do Not Challenge Your Abilities

Striving for improvement, achievement and success are inherently difficult.

The underlying idea about setting and reaching life goals is that these things take effort.

Making a hardboiled egg requires putting water in a pan, turning on the stove, dropping in an egg and waiting.

The little feeling that occurs during the egg-boiling process hardly sets your blood coursing through your veins.

Small, everyday duties do not inspire us or push our limits in the slightest.

When your goals do not ask you to work harder, maintain a laser focus or get the blood pumping, it’s important to aim a tad higher.

A healthy goal forces us a little out of our comfort zone.

2. Your Goals Do Not Create Substantial Life Change

Consider a goal of increasing your wealth by 1 percent or taking a 10-day vacation over last year’s one-week getaway.

Such modest changes would hardly result in a significant improvement on the financial or leisure fronts. That’s because they are not even remotely game changers.

Robust goals take your current situation and enhance it to a noticeable level.

For example, a 5-percent income boost might help you build a deck, purchase a new car or travel to a faraway tropical island for a dream vacation.

A 10-percent uptick could do even more.

While money and leisure are among the more common tangible measures, vibrant goals result in a life change that you experience on a personal level.

Goals that don’t impact you in a meaningful fashion are often too small.

3. Your Goals Do Not Inspire You

If you have ever played sports or competed in some manner, the feeling that the game is on the line is a moment of pure passion.

You want to win and so do others. You all feel amped, and life goals should be no different.

This is not to say that everyday people need to try out for the NFL to gain a high level of motivation.

But inspirational goals garner your focus and call on your inner self to focus and stay on task.

They have a pull that draws your attention and makes you want to achieve.

One of the indicators that a goal is too small trails back to your lack of enthusiasm.

4. Your Goal Lacks Specific Details

The idea of getting more fit or earning more money sounds great.

It may even look good as one sentence on a piece of paper in a fortune cookie sort of way.

But serious goals include some level of detail that underscore your determination to reach them.

Take the example of losing 10 pounds in the upcoming year.

A general idea is fine, but specifics about dietary changes, exercise regimens, and other essential details about how to get from today to the day you earn the win are often necessary.

Such information also helps hold your feet to the fire, so to speak.

Without details, details, details, your goal may be too small.

When developing a committed action plan to set and achieve goals, it’s important that your expectations are realistic, substantial efforts are required, and you are fully invested.

There’s no reason your porridge should be too hot or too cold.

Not sure where to start? Download my SMART Goals Template below and take the right steps towards achieving all of your goals!

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.

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You made it! Have a great weekend! #happyfriday #smile #tgif

Thursday 30 July 2020

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Is your business able to compete on the market without having established its presence on social media? Check out these 3 Social Media Strategies for Small Businesses https://bit.ly/2HM5iLP #socialmediamarketing #smallbusiness

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The founder and chief executive of fashion chain Ted Baker, Ray Kelvin, has resigned following allegations of misconduct, including "forced hugging".

Mr Kelvin had been on a voluntary leave of absence since December last year following the misconduct allegations.

These, which Mr Kelvin denies, are being investigated by the company.

In a statement, Mr Kelvin said the company had been his "life and soul" but "the right thing to do is to step away from Ted".

He said the past few months had been "deeply distressing" but he would support the team wherever he could offer "helpful advice".

Mr Kelvin, who owns 35% of the company, will not receive any severance pay, and any bonus payments he has earned for the past three years' performance will lapse.

In December, employees launched an online petition accusing him of inappropriate comments and behaviour.

The petition, on the workplace website Organise, said that more than 200 Ted Baker staff were finally breaking their silence after at least "50 recorded incidents of harassment" at the fashion group.

Staff claimed that as well as engaging them in unwelcome embraces, the brand's founder had asked young female members of staff to sit on his knee, cuddle him or let him massage their ears.

At the time, Mr Kelvin said that it was "only right" that Ted Baker's committee and board should investigate.

Mr Kelvin founded Ted Baker in 1988. It now has around 500 outlets in the UK and overseas.

Who is Ted Baker's Ray Kelvin?

  • Born in 1955 in north London
  • Started work in uncle's shop aged 11
  • Founded first store in Glasgow in 1988
  • Expanded to Manchester and Nottingham, then to London in 1990
  • Married twice
  • Awarded CBE in 2011

Moving forward

Ted Baker's acting chief executive Lindsay Page will continue in the role and the board has asked David Bernstein to act as executive chairman to provide additional support.

Mr Bernstein has indicated that he will continue in this position until no later than 30 November 2020, by which time a successor will be appointed.

In a statement, Mr Bernstein said: "As founder and CEO, we are grateful for his [Ray Kelvin's] tireless energy and vision.

"However, in light of the allegations made against him, Ray has decided that it is in the best interests of the company for him to resign so that the business can move forward under new leadership."

Mr Kelvin's statement said: "Difficult though this decision is given that Ted Baker has been my life and soul for over 30 years, I've decided that the right thing to do is to step away from Ted and allow the business to focus on being the outstanding brand it is so it can face 2019 with fresh energy and renewed spirit.

"As a shareholder in the business I'll support Lindsay in his leadership and be available to him and the team wherever I can offer helpful advice.

"I'm extremely proud of what we've achieved in building Ted Baker to the global brand it is today. Thank you to every single colleague, customer, supplier, and investor for your commitment to the business. We couldn't have done it without you and I'm so grateful.

Stockbrokers Liberum said Mr Kelvin's resignation was helpful to the company, describing his departure as "unfortunate but understandable". It added there would be minimal disruption to the business, which had "a strong team".

Shares in Ted Baker fell 4% when trading began on Monday, but quickly rebounded.

The company's shares had fallen sharply last week after it issued a profit warning, which it said was due to currency movements, product costs and a writedown on unsold stock.

It said full-year profit for the year to 26 January would be about £63m, compared with forecasts of £73.8m.

The firm's shares were also hit late last year by the hugging controversy.

Are you a current or former Ted Baker employee? Share your experiences by emailing haveyoursay@bbc.co.uk.

Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways:

Wednesday 29 July 2020

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The holidays are coming up fast! Is your business's digital marketing strategy ready to make the most of the holiday rush? If not, talk to Adodo Consultancy Services Limited today to get planning started. http://bit.ly/2geAq8T

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A Micro Moment is a moment when a consumer is ripe to learn, experience, and buy things. It’s the ideal time to capture a new customer because they’re already in the right mindset to engage with your content. https://clik.site/micro-moments/

#micromoments #salesfunnel

Tuesday 28 July 2020

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“Learn to value yourself, which means: fight for your happiness.” - Ayn Rand

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Some car buyers are being overcharged by more than £1,000 when they take out a loan to buy a car, the UK's financial watchdog has warned.

The Financial Conduct Authority (FCA) said the industry practice of allowing dealers to set their own interest rates was costing consumers £300m a year.

Dealers overcharge to boost their commission, the FCA concluded.

But the Finance and Leasing Association said the watchdog's survey was "based largely on out-of-date information".

Conflicts of interest

The regulator launched its investigation into the car finance market in April 2017 after there was a rapid surge in consumer credit led by car dealership finance.

At the time, it said it was concerned about a lack of transparency and potential conflicts of interest.

In its final findings on motor finance, the FCA concluded that the widespread use of commission models, which allow brokers discretion to set the customer's interest rate and thus earn higher commission, can lead to conflicts of interest that are not controlled adequately by lenders.

It said the practice can lead to customers paying significantly more for their motor finance.

Jonathan Davidson of the FCA said: "We found that some motor dealers are overcharging unsuspecting customers over a thousand pounds in interest charges in order to obtain bigger commission payouts for themselves.

"We also have concerns that firms may be failing to meet their existing obligations in relation to pre-contract disclosure and explanations, and affordability assessments.

"This is simply not good enough and we expect firms to review their operations to address our concerns."

Problem finance?

Four-fifths of new car finance deals are now what are known as Personal Contract Purchase, or PCP.

Instead of buying a car outright, a PCP allows consumers to rent a car over a three or four-year period.

At the end of the period consumers can buy the car for its residual value (known as a "balloon" payment), hand the car back, or roll over the residual value into a new PCP on a new vehicle.

But problems have arisen because lenders have allowed brokers to set interest rates on the PCP agreements.

The FCA estimated that on a typical motor finance agreement of £10,000, higher broker commission can result in the customer paying around £1,100 more in interest charges over a four-year term of an agreement.

'Considerable progress'

The FCA said it was assessing the options for intervening in the market.

Options include strengthening existing rules or other steps such as banning certain types of commission model or limiting broker discretion.

In the meantime, the regulator said it would deal with individual firms where problems were identified, but it expects all lenders and brokers to review the way they do business to make sure they comply with the law and treat customers fairly.

The Finance and Leasing Association (FLA), a UK trade body for asset finance, consumer finance and motor finance, said that the FCA's survey work was "based largely on out-of-date information, and therefore does not reflect the very considerable progress the market has already made in moving away from such structures".

The FCA analysed contracts between lenders and dealers from 2013 to 2016 and examined lenders' data from January 2017 to July 2018.

The FLA added: "We look forward to working with the FCA as it modernises its regulations in line with market best practice."

Monday 27 July 2020

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Wake up with determination. Go to bed with satisfaction. #mondaymotivation #yougotthis #success

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Is your GMB listing working for you or against you? Let's discuss https://clik.site/consult15/

Sunday 26 July 2020

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Doing your due diligence before buying a company will earn you bargaining powerand help you avoid unforeseen problems. Here's what you need to know.

March 1, 2019 5 min read

Opinions expressed by Entrepreneur contributors are their own.

Andrew Cagnetta bought his first business -- a pasta shop in Wethersfield, Conn. -- at age 25 and quickly realized he hadn't done his homework thoroughly enough. Although he stuck to the shop's original recipes and products, customers began complaining that the recipes had changed. Sales declined, and in less than two years, Cagnetta and his cousin, the co-owner, ended up selling the store.

They had bought the shop from two elderly women who had run it for years, not realizing how integral the previous owners had been to its success. "One question I should have asked [the previous owners] was what do they think drove people to the store?" Cagnetta says.

He would never make that mistake again. 22 years later, he now owns Transworld Business Advisors in Fort Lauderdale, Fla., which helps buyers ask the right questions before buying a business. "There are no stupid questions," Cagnetta says. "The more questions you ask, the less risk there will be."

Where to begin? Here are 10 key questions to ask sellers before agreeing to buy their business.

Friday 24 July 2020

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Do something for you this weekend! What's it gonna be? Let's hear it! #TGIF #itsFRIDAY #somethingforyou

Thursday 23 July 2020

Wednesday 22 July 2020

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Tuesday 21 July 2020

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Marketing automation needs a reliable and dependable infrastructure. Do you tick any of these boxes? If you do then let's talk https://clik.site/consult15/

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Monday 20 July 2020

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Monday Motivation: Strive for progress, not perfection. #mondaymotivation #yougotthis #progress #perfection

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The founder and chief executive of fashion chain Ted Baker, Ray Kelvin, has resigned following allegations of misconduct, including "forced hugging".

Mr Kelvin had been on a voluntary leave of absence since December last year following the misconduct allegations.

These, which Mr Kelvin denies, are being investigated by the company.

In a statement, Mr Kelvin said the company had been his "life and soul" but "the right thing to do is to step away from Ted".

He said the past few months had been "deeply distressing" but he would support the team wherever he could offer "helpful advice".

Mr Kelvin, who owns 35% of the company, will not receive any severance pay, and any bonus payments he has earned for the past three years' performance will lapse.

In December, employees launched an online petition accusing him of inappropriate comments and behaviour.

The petition, on the workplace website Organise, said that more than 200 Ted Baker staff were finally breaking their silence after at least "50 recorded incidents of harassment" at the fashion group.

Staff claimed that as well as engaging them in unwelcome embraces, the brand's founder had asked young female members of staff to sit on his knee, cuddle him or let him massage their ears.

At the time, Mr Kelvin said that it was "only right" that Ted Baker's committee and board should investigate.

Mr Kelvin founded Ted Baker in 1988. It now has around 500 outlets in the UK and overseas.

Who is Ted Baker's Ray Kelvin?

  • Born in 1955 in north London
  • Started work in uncle's shop aged 11
  • Founded first store in Glasgow in 1988
  • Expanded to Manchester and Nottingham, then to London in 1990
  • Married twice
  • Awarded CBE in 2011

Moving forward

Ted Baker's acting chief executive Lindsay Page will continue in the role and the board has asked David Bernstein to act as executive chairman to provide additional support.

Mr Bernstein has indicated that he will continue in this position until no later than 30 November 2020, by which time a successor will be appointed.

In a statement, Mr Bernstein said: "As founder and CEO, we are grateful for his [Ray Kelvin's] tireless energy and vision.

"However, in light of the allegations made against him, Ray has decided that it is in the best interests of the company for him to resign so that the business can move forward under new leadership."

Mr Kelvin's statement said: "Difficult though this decision is given that Ted Baker has been my life and soul for over 30 years, I've decided that the right thing to do is to step away from Ted and allow the business to focus on being the outstanding brand it is so it can face 2019 with fresh energy and renewed spirit.

"As a shareholder in the business I'll support Lindsay in his leadership and be available to him and the team wherever I can offer helpful advice.

"I'm extremely proud of what we've achieved in building Ted Baker to the global brand it is today. Thank you to every single colleague, customer, supplier, and investor for your commitment to the business. We couldn't have done it without you and I'm so grateful.

Stockbrokers Liberum said Mr Kelvin's resignation was helpful to the company, describing his departure as "unfortunate but understandable". It added there would be minimal disruption to the business, which had "a strong team".

Shares in Ted Baker fell 4% when trading began on Monday, but quickly rebounded.

The company's shares had fallen sharply last week after it issued a profit warning, which it said was due to currency movements, product costs and a writedown on unsold stock.

It said full-year profit for the year to 26 January would be about £63m, compared with forecasts of £73.8m.

The firm's shares were also hit late last year by the hugging controversy.

Are you a current or former Ted Baker employee? Share your experiences by emailing haveyoursay@bbc.co.uk.

Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways:

Sunday 19 July 2020

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Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now.

March 1, 2019 5 min read

Opinions expressed by Entrepreneur contributors are their own.

Taco Bell recently relaunched its nacho fries with a cosmic bang. In its third faux movie trailer, the fast food chain parodies a sci-fi epic -- think “Interstellar” or “Arrival” -- to show the world that its menu is expanding rather than contracting. This one, called “Retrieval,” features actor James Marsden, whose road to stardom began in a “Saved by the Bell” spinoff (which seems fitting), and it has fans on social media demanding the release of a feature film.

CMO Marisa Thalberg says that the expectations around the campaign have perhaps been just as great as those around the product, which is any marketer’s dream. So, where are these great expectations coming from? How did Taco Bell build such a buzz?

Well, in the world of fast food, Taco Bell’s nacho fries might be good. They might be really good. That’s for you to decide. But in the world of marketing, Taco Bell’s storytelling is undeniably superb.

A great commercial -- in fact, any great piece of branded content -- can engage your audience and inspire viewers to action. Well-done branded content will build or strengthen loyalty to your brand. But to accomplish any of this, it must provide a compelling story. As large as the American appetite for T-Bell’s nacho fries might be, it’s tiny compared to the human appetite for great stories. Always seeking stories that resonate, we are obsessed with creating and consuming content in countless forms.

Related: How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

It’s not easy for a brand to get noticed amidst the flashy videos and photos endlessly cascading down our news feeds or being projected from our tablets, televisions and mobile devices, but it can be done. If your storytelling isn’t compelling, however, you might as well be shouting into the void.

If you’re a marketer or entrepreneur hoping to tell a better story through branded content, here are three tips from people and brands that have done it before.

1. Find the right spokesfolks.

Consumers are more likely to pay attention to your story if it’s coming from a source they trust. Consider Airbnb’s “Airbnb Magazine,” a travel magazine for the sharing economy, published by the hospitality disruptor in partnership with Hearst.

Unlike most travel magazines, this one highlights real people. Its contributors include top columnists and authors who are experts in their fields. As the magazine continues to circulate, Airbnb fulfills its mission of connecting people who love to travel while adding credibility to its message.

Similarly, Uber partners with local experts in its operating cities to publish its city guides. These local blogs offer relevant stories from Uber’s corporate offices, as well as news and things to do in the area. Its Once Upon a Ride section features real rider stories, including one in which a couple met in an UberPool and later got engaged.

Publishing your own content can be extremely beneficial. Just make sure you get the right voices -- whether experts or normal folks -- to contribute.

Related: Branded Content vs Developing Content for Brands - What’s the Difference?

2. Give the people a hero.

The most memorable stories always involve a relatable, heroic character of some kind. Hope Horner, CEO and founder of video production company Lemonlight, points to Intuit’s recent campaign as an example of how storytelling can transform a brand’s image. The financial software company has been around for more than 30 years but had never run an ad campaign until 2018. Last year, it decided to invest in a massive effort that included a Super Bowl ad, as well as longer-form video content published on YouTube and Facebook. Its videos centered on the story of a surprisingly relatable giant robot -- brought to life in Pixar-like fashion -- which represented its various products.

Within days, the campaign had been viewed 16.8 million times. It ultimately lifted brand awareness and favorability significantly among consumers. “Storytelling personifies a brand better than any other tactic,” says Horner. “When audience members relate to a story on a personal level, they remember the brand behind it -- and when it comes time to purchase, they give that brand the first shot at their business.”

Related: Win More Business by Copying Nike's Storytelling Playbook

3. Let audience members choose their own adventure.

In the consumer world, we’re seeing companies like Netflix experiment with innovative storytelling approaches. The content giant’s release of “Black Mirror: Bandersnatch” -- which allows viewers to select their own narrative path -- made headlines for weeks, and it definitely got some marketing junkies more than a little excited. Interactive content can certainly help brands get noticed, too, especially those trying to reach niche audiences.

Related: How to Use Storytelling to Sell Your Brand and Vision

Interactive video gets pretty expensive but if your budget is smaller, there are still innovative ways you can incorporate video content into your marketing. Take, for example, the “Tax Spa” videos from Geico and Vice. The two companies partnered just in time for tax season to enlighten viewers struggling with their taxes and, in an immersive twist that almost feels interactive, to help them relax at the same time. The campaign was an unprecedented success, with viewers, on average, watching at least 83 percent of all four videos.

The ability to tell a compelling story is a competitive advantage for any brand. Capturing consumer attention is only going to get more challenging. Companies that want to grow or maintain market share, regardless of what industry they’re in, will find that great storytelling is an essential ingredient of their branded content.

Thursday 16 July 2020

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Don't forget to budget in how much your time is worth. When you do, ask yourself: is it really worth your time and money to do your own digital marketing, or is it smarter to outsource? http://b2c.news/MkeLlt

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The billionaire philanthropist weighed in on the scientific advances that he believes will make an impact in 2019 and beyond

February 28, 2019 2 min read

Bill Gates has made his fortune, and has given much of it away, thinking about the endeavors that will make our the world a healthier, connected and equitable place. Recently, the MIT Technology Review asked the Gates Foundation and Microsoft co-founder to share the inventions and technologies that he believes will effect real change this year and beyond.

Some of the advances he offered up include projects such as Dactyl, which teaches robots how to develop fine motor skills like flipping a block in its hand, and work being done to develop machines that could pull carbon dioxide from the air to lessen the effects of climate change.

Given his interest in improving conditions around the world, it's unsurprising that most of the innovations on Gates’s list focus on wellness.

Related: Bill Gates Made These 15 Predictions Back in 1999 -- and It's Scary How Accurate He Was

Some of these include green toilets that can get rid of waste and treat water at the same time, plant-based meat alternatives that are developed in the lab, customized cancer vaccines tailored to an individual patient's needs and a capsule with a mini microscope attached to it that would allow physicians to check kids and infants for gut issues without having to use anesthesia.

Looking even further ahead to the future, Gates shared what we wanted to see on his potential list 20 years from now.

“I would hope to see technologies that center almost entirely on well-being. I think the brilliant minds of the future will focus on more metaphysical questions: How do we make people happier? How do we create meaningful connections? How do we help everyone live a fulfilling life?” Gates wrote. “I would love to see these questions shape the 2039 list, because it would mean that we’ve successfully fought back disease (and dealt with climate change). I can’t imagine a greater sign of progress than that.”

Wednesday 15 July 2020

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How has the pandemic changed influencer marketing on social media? Check out this interesting read: https://bit.ly/2UTeDIJ #influencermarketing #covidmarketing #socialmedia

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Workers who sign gagging orders in return for pay-offs from their firms will still be able to report wrongdoing to the police under new proposals.

The government has said it will bring in legal measures to protect workers from the misuse of non-disclosure agreements (NDAs).

It wants to enshrine in law that people cannot be prevented from reporting crimes, harassment or discrimination.

Topshop boss Sir Philip Green has been at the centre of controversy over NDAs.

It emerged in October last year that the businessman had used them to buy the silence of at least five members of staff who accused him of sexual and racial harassment.

Last month, Sir Philip abandoned legal action against the Daily Telegraph newspaper, which had first reported the allegations against him.

The government's measures, announced by Business Minister Kelly Tolhurst, also include extending the law to ensure that workers agreeing to NDAs receive independent advice on their limitations.

"Many businesses use Non-Disclosure Agreements and other confidentiality agreements for legitimate business reasons, such as to protect confidential information," said Ms Tolhurst.

"What is completely unacceptable is the misuse of these agreements to silence victims, and there is increasing evidence that this is becoming more widespread.

"Our new proposals will help to tackle this problem by making it clear in law that victims cannot be prevented from speaking to the police or reporting a crime and clarifying their rights."

Tuesday 14 July 2020

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“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou

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Sales FollowUp For Life (SFUFL), that's what we know we must do but so few actually achieve it. Marketing automation makes it so much easier. Ask us for a demo or get started here https://clik.site/sfufl/

#sfufl  #marketingautomation  #salesautomation #askadodo

Sunday 12 July 2020

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Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing. Sure, Stories are growing faster on Facebook's other properties (Instagram and WhatsApp), but the company still sees Stories, in general, as the future of social interaction, and one which will eventually usurp the News Feed as the main social sharing option. 

And Facebook's keen to work with that trend - whether it's an actual trend or they have to make it one.

Along that line, Facebook has now released a new set of CTA stickers for Pages, which will enable businesses to make more effective use of the option via direct response tools. 

Facebook Stories CTA stickers example

Spotted by user Ahmed Ghanem (and shared by social media expert Matt Navarra) the new buttons mirror the CTA options available in the main header of business Pages. As you can see here, you can now prompt Stories viewers to 'Shop Now', 'Get Directions' or 'Book' directly from the Stories feed.

The option will no doubt be of interest to those businesses considering how they can utilize Stories within their digital marketing process - and whether Facebook Stories is worth the effort. Is it worth the effort? That's hard to say - definitely, if the same option were released on Instagram it would be of more interest, but again, Facebook Stories usage is growing, maybe not at a comparable rate to others, but it is growing all the same.

Back in September, Facebook reported that, combined, Facebook and Messenger Stories (formerly 'Messenger Day') now see 300 million daily active users. That's not so bad - especially when you consider that Instagram Stories, which has been a big success, sees only 100 million more daily actives (400m).

The problem is that Facebook's main app has much broader scale (2.27b MAU), and as such, it's seeing far slower take-up of the option.

Consider it from this perspective - Facebook and Messenger combined now have more than 3.5 billion users, yet only 300 million of them are bothering to check their Stories each day. That's despite its prominent, top of screen placement - in fact, there's not much more Facebook can do to make Stories more present in the app. And yet, fewer than 10% of users checking them out at all. Not a great endorsement of the option.

For comparison, Snapchat has previously reported that 25% of its daily active users post to their Story every day, while on Instagram, 40% of its users engage with Stories daily. Facebook Stories is basically seeing a lot less attention, despite being in a much bigger app.

That's not to say you should ignore Facebook Stories - 300 million DAU is still significant. But it's still unclear as to how relevant the Stories option will be for Facebook users, and whether it will, as Facebook has predicted, become the dominant sharing option in its main app.

But Facebook clearly wants it to become so, and that might actually make it a great option to consider for brands. If Facebook continues to push Stories usage, through in-feed promos and other awareness efforts, that could help boost exposure for your brand Stories content, with less competition currently in the space. And with these new CTA buttons, along with links in Stories (still in testing), the benefits for business promotion may be significant.

It remains to be seen how popular Facebook Stories will become - but even right now, it's a relevant consideration for business promotion.

Saturday 11 July 2020

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I found this great article that discusses the top social media marketing strategies. I thought you would enjoy. https://bit.ly/2AAEazH #socialmediamarketing #socialmedia

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The UK will not lower food standards to secure a post-Brexit trade deal with the US, the government says.

It comes after Washington published its objectives for a US-UK trade pact.

The US wants "comprehensive market access" for its farmers' products that would see more US-made food on British supermarket shelves.

European Union rules currently limit US exports of certain food products, including chlorine-washed chicken and hormone-boosted beef.

If free of EU trade rules, the US want the UK to remove such so-called "sanitary and physiosanitary" standards on imported goods.

A Downing Street spokeswoman said: "We have always been very clear that we will not lower our food standards as part of a future trading agreement."

America's National Farmers Union has always maintained that its chicken and beef, which uses processes banned by the EU, is "perfectly safe" and argues there has been a lot of "fear-mongering".

However, its British counterpart, the National Farmers Union, said the UK government should not accept an American deal "which allows food to be imported into this country produced in ways which would be illegal here".

Amy Mount from Greener UK, an environmental lobby group, said: "This wish-list shows that a hard-Brexit pivot away from the EU in favour of the US would mean pressure to scrap important protections for our environment and food quality.

"Any future trade deals should reflect the high standards that the UK public both wants and expects."

Currency controversy

The 18-page negotiating stance from Washington also demands that the pound should not be "manipulated" to improve trade income or make UK products cheaper in the US.

US President Donald Trump has previously been outspoken about China "unfairly" using its currency to improve its trade balance - arguing that it keeps the yuan artificially low to make its goods cheaper to sell abroad.

His team has included similar demands in its trade negotiations with Japan.

Another demand from President Trump's negotiators is for the NHS to not "discriminate" against US pharmaceuticals and medical devices when purchasing goods and services.

The negotiating objectives, published by the office of US trade representative Robert Lighthizer, are only an initial move in what may be lengthy negotiations between Washington and London.

The US-UK trade relationship is currently worth £173bn annually.

Thursday 9 July 2020

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“In three words I can sum up everything I’ve learned about life: it goes on.” - Robert Frost

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Do you have challenges with Social Media? Most businesses do. What's your main concern?.

Wednesday 8 July 2020

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'The rich are different from you and me,' F. Scott Fitzgerald famously said. Apparently they're different from one another, as well.

March 1, 2019 5 min read

Opinions expressed by Entrepreneur contributors are their own.

To the average person, "millionaire" and "billionaire" sound similar; they're both people with money, right? And, indeed, both have access to far more wealth than the average citizen, and neither may have to worry about money ever again.

Related: 6 Money Tips From Self-Made Billionaires

Furthermore, because entrepreneurship is often the route to wealth accumulation, both may have earned their way to riches the same way. Yet while their monikers "millionaire" and "billionaire" sound the same, there are in fact significant differences between the two. 

For starters, the difference between a million versus a billion dollars is immense. To put it in context, consider that one million seconds amount to 11.5 days, while one billion total 31.5 years!. A billionaire could give his or her wealth away and make 1,000 new millionaires overnight.

Further, there are 2,200 billionaires on the planet, according to a CNBC report; and while some of these wealthy elite gained their status from a family inheritance, many of the top-ranked billionaires are entirely self-made through entrepreneurial endeavors. So, what separates these hyper-successful entrepreneurs from millionaires, who are also considered successful?

The billionaire factors

These are some of the most important factors distinguishing billionaires from millionaires:

1. Goals and commitment

First, it's important to consider the billionaire’s goals and commitments. Very few people become one accidentally; instead, billionaires tend to relentlessly pursue wealth, and refuse to compromise to achieve it. Consider the entrepreneur who grows an innovative tech startup for a few years, then gets an acquisition offer from a major tech company for, say, $15 million. 

This isn’t exactly rare; Alphabet makes a dozen or more such acquisitions every year. A “typical” entrepreneur might cash out and take the $15 million as a personal victory (and early retirement). A billionaire, however, setting his or her sights higher or living out a commitment to the business's core idea, might reject the $15 million in hopes of obtaining something better, or growing the business further.

Related: Billionaires Like Warren Buffett, Jeff Bezos and Mark Cuban Live by Ancient Stoic Philosophy

Though these rejections don’t always pan out, you can’t become a billionaire by settling to be (just) a millionaire.

2. Scale 

What should also be considered is the scale on which billionaires operate. If we consider profit as a product of both efficiency and impact, then the more locations your business reaches, the more money you’re going to make. Owning a chain of restaurants in one state might make you a millionaire, but you’ll need to change the world on an international scale if you want to be a billionaire.

3. Repetition 

Billionaires rarely make their riches by starting just one business. In some cases, they experience a crushing failure and apply the lessons learned from that failure to future endeavors (see: Bill Gates’s Traf-o-Data). In other cases, they settle for selling a company for a few million dollars, only to roll those funds into bigger, better startup ideas (see: Elon Musk’s path through Zip2, Compaq and X.com).

They’re not only willing but eager to repeat the entrepreneurial process over and over again to achieve success.

4. Budget and self-control

There’s a reason why so many lottery winners end up losing everything. It’s because poor financial habits and decisions end up bankrupting them no matter how much money they start with (conversely, good financial habits and financial decisions can put you ahead even with a modest income).

Billionaires -- when they first reach millionaire status -- tend to avoid spending lavishly or wasting their money, which makes it easier to grow their wealth even more and retain what they’ve acquired. Some even take this practice to an extreme: Warren Buffett, for example, still lives in the Omaha, Neb., house he bought for just $30,000 in 1958.

5. Passion

You don’t become a billionaire by just "getting the job done." That level of wealth requires you to constantly come up with new ideas; adapt and refine your ideas when challenged; and put in long, hard hours throughout the entire process. While plenty of millionaires can certainly be described as passionate, their level of passion often pales in comparison to that of billionaires (think: Richard Branson, Bill Gates, Jeff Bezos, Oprah Winfrey, Meg Whitman).

Passion was always a big motivator for people like these, and kept them moving forward even after their initial success.

Related: 7 Real-Life Business Lessons You Can Learn From Billionaires

Is luck a factor?

Is luck a factor in the success of a billionaire versus a millionaire? This is a hard question to answer, and one that’s been examined in at least one scientific study. Luck is objectively hard to measure, because virtually any positive or negative development for a business might be considered good or bad luck. For example, if you beat an unknown competitor to market by just a few days, is that considered mere luck or the outcome of your tenacity?

While luck is almost certainly a factor (depending on how you define it), it isn’t the only factor, nor is it the most significant. A simple stroke of luck isn’t enough to justify a thousand-fold increase in the monetary success thousands of entrepreneurs enjoy; rather, that success is a product of these fortunate individuals' different mindsets and practices.

Tuesday 7 July 2020

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How do you measure social media success? https://bit.ly/2UNvf4A #socialmediasuccess #socialmedia #socialmarketing

Monday 6 July 2020

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Positive Mind. Positive Vibes. Positive Life. Happy Monday Friends! #mondaymotivation #positive #greatness

Saturday 4 July 2020

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It's Red Nose Day raising money to end poverty worldwide. Congratulations to Claudia & Tess, they've done it! After 24 hours and 5 minutes, Radio 2's Longest Ever Danceathon for Comic Relief is complete. Claudia Winkleman and Tess Daly have raised an incredible £1,012,483! What are you doing today?

#RedNoseDay2019

#Comic Relief

#Internationalfamily

Friday 3 July 2020

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You know what you need this weekend? Good times with friends. Comment below with ideas on gathering in times like these! #happyfriday #goodtimes #friends

Thursday 2 July 2020

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While these tips are great, we're curious: what have you found to work when marketing to Generations X, Y, and Z? http://bit.ly/2yLlFVH

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As Black History Month 2019 concludes, let's all stand in the power of the brand called 'you.'

February 28, 2019 7 min read

Opinions expressed by Entrepreneur contributors are their own.

Hearing about Oprah Winfrey’s mega content-development deal with Apple this past summer -- the latest endeavor on the celebrity's long list of successful business empires and partnerships -- got me to thinking.

Related: This Introverted Entrepreneur With an Oprah-Approved Brand Shares How to Rise Above Fear to Embrace Every Opportunity

I thought about how much this media executive, actress, talk show host, television producer and philanthropist had lit the path for other African American women and their entrepreneurial journey. And that fact resonates with me today in particular, as Black History Month 2019 concludes.

The reason is that back women are one of the fastest growing demographics in the entrepreneur category, according to the 2018 State of Women-Owned Business Report commissioned by American Express. In fact, while the number of women-owned businesses grew an impressive 58 percent from 2007 to 2018, the number of black women-owned companies grew by a stunning 164 percent -- nearly three times that rate.

Black women, according to the Federal Reserve, are also the only racial or ethnic group to have more business ownership than their male peers.

But despite black women's status as the fastest-growing group of entrepreneurs, those of us in that community still face some of the biggest challenges. The American Express report, for instance, found that, “The gap is widening between the average revenue for businesses owned by women of color and those owned by non-minority women.”

How can businesswomen of color be such a fast-growing group yet unable to generate revenue at the same pace as other women? Could it be that women of color have the wrong focus as they build their businesses -- something I've personally found in my work coaching women entrepreneurs?

Here's where Oprah comes in: After a month of celebrating our racial and ethnic history, there’s no better point to share the three key teachings from this media powerhouse that stand the test of time. These teachings are what set Oprah apart, and are what I believe can forge the difference between women who have a successful revenue-generating business -- and those who don’t.

1. Be unapologetically "you."

You’ll never see Oprah do something that doesn't align with her values, and she never compromises her brand. Yet so many entrepreneurs overlook being clear about who they are and what they stand for as the first step in creating their business. Why? Usually they are so focused on keeping up with the status quo that they don’t stop long enough to get clarity and put a strategy in place that will allow their brand to be successful.

Related: 3 Key Lessons for Entrepreneurs From Oprah Winfrey's Golden Globes Speech

And, yes, a brand is more than a logo. Your brand is the fingerprint, the pulse, the moniker of your company. A recent article the Harvard Business Review said it best, calling a clear brand identity "a north star, providing direction and purpose.” In short, your brand is teverything you stand for, how your customers see you and how you serve them. It is from this place that you attract your ideal client, which ultimately can generate a steady, predictable income for your business.

My favorite example of a black women entrepreneur who has benefited from a clear brand identity and being unapologetically herself is Brandice Daniel, founder of Harlem’s Fashion Row. Daniel was always interested in fashion but never considered putting on her own fashion show event until she attended one, and recognized an unmet need she could fill.

Daniel wanted to bring a similar fashion experience to her neighborhood in Harlem, specifically to those multicultural designers vying to make a name for themselves amid the hectic crowds of New York Fashion Week. I love this example because it shows how displaying authenticity in what you stand for can breed great success in  business.

My question to you is, what does your brand stand for? Is it set up so that it remains true to your values?

2. Realize that transparency is powerful.

One of the most powerful things about Oprah is her ability to be transparent. She has allowed us an intimate look at her imperfections for years. As one example, we had a front row seat for years into her weight loss struggles. Instead of cowering behind her weight gain, Oprah struck a deal with Weight Watchers that was true to her brand. She was willing to be transparent about a challenge in her life, and we had the privilege of watching her create a platform to profit from it.

I like to say that we call ourselves human beings, but what we really are is “human doings” because we are so focused on what we do that we forget to be. What has made Oprah so powerful is her focus on who we are as beings. The point is, people don’t care how much you know until they know how much you care. It's that connection, heart to heart, soul to soul, that separates Oprah from the rest.

Another example of this transparency? My client, Deborah Tillman, “America’s Supernanny." Working as an accountant, Tillman went through seven different daycares in a futile attempt to find quality care for her son. There had to be a better alternative, she realized; and she provided one. In 1994, she quit her lucrative career and opened her first school. What made her so successful was her honesty and her personal struggles with the ups and downs of childcare, a sensitive topic for working mothers. 

My question to you is, can you show your ideal clients the real you, so they see a part of themselves in you?

3. Create multiple streams of revenue from doing 'you'!

Way before I began coaching other women, I had to learn this lesson for myself. That realization began in 2010; I was 17 years into owning my own business and thought I had finally hit an optimal groove, with an impressive roster of clients, the book I had just released and the cross-country tours I was taking to speak to other women about launching their their own businesses. I was living my dream.  

With one problem: I was generating ony $13,000 a year. That statistic I mentioned at the beginning of the article? The one that found the average revenue for businesses owned by women of color falls behind those owned by non-minority women? I was Exhibit A.

What most billionaires don’t tell you is that their empires are built by multiple revenue streams, not just one. This is something I had to learn, with Oprah as my guiding light.

What did I do? First, I tossed out the one-to-one coaching model I'd been following and increased my online and group programming. That way, clients could still benefit from my experience without my having to sink my time and energy into each and every one of them. I then evolved the steps of my formula for success into in-person workshop events in different cities. Those same steps also became written chapters in my book.

Bam. Multiple revenue streams worked; by the end of that first year, I had gone from $13,000 to over $200,000 in revenue, and my revenue continues to grow.

Related: They're Doing It: Awe-Inspiring Black Female Entrepreneurs

My question to you is, what have you learned from Oprah? Her brand, after all, is a powerful reminder of what it looks like when you choose to do "you" without apology. I realize most of us won’t strike a multi-million dollar deal with Apple or Weight Watchers, but there still remain rewards waiting for us all once we learn to stand in the power of that brand called you.