·
Of the 8 Billion people in the world, over 6 Billion are
mobile phone users. (TNS Global, 2012)
·
By 2014 mobile Internet is predicted to over take desktop
Internet usage (Microsoft Tag, 2012)
·
Mobile searches for restaurants have a 90% conversion
rate, 64% within the hour (Telemetrics, 2012)
·
Mobile Internet use/web traffic is up 202%
in the last year (Mobile report, 2012)
4 out of 5 smartphone users use their smartphone
to shop (comsScore, 2012)
Found this article to illustrate the point that if you don’t have a mobile strategy you are missing a large chunk of your target market. http://bit.ly/ZUmbIf
