Part of Google’s algorithm for search rankings considers the
amount of time visitors stay on your website. Google also owns YouTube, put the
two together and you can see why online video is seeing explosive growth.
Explainer videos have exploded in popularity over the past year due to their
affordability and proven effectiveness in growing a business. You can have your
own advertising channel on YouTube. This makes explainer videos an excellent
marketing tool. Increasing your conversion rates, clarifying your product, and
boosting your sales are just 3 of the many reasons your business should have an
explainer video.
1. Increase Conversion Rates
According to a recent survey conducted by Video Rascal, 85
percent of people are more likely to buy a product once they see an
accompanying explainer video. After all we are all programmed to watch TV,
whether it be a commercial or a documentary. Explainer videos give you the
chance to engage with your audience and show your personality. At the same time
you can monitor the number of views and length of time spent on the video
providing vital information about what most interests your customers and
prospects.
2. Product Clarity
People gain a better understanding of a product or service
once they see and hear someone explain it. You still need good copy but it
beats text only as it’s less open to interpretation. Videos take the guess work
out of explaining the usefulness and basic function of a product or service. An
explainer video helps you to connect better with your potential customer by
explaining what your business can do for them and why they should choose you
over other competing businesses.
3. Generate Increased Interest
More and more businesses are choosing to use social signals
to spread the word about their businesses. They do this by using media such as
images and videos to generate interest in their product. According to a study
published in The C100, over 70 percent of Internet users watch videos online,
and over 50 percent of the population will watch videos this year!
4. Rank Better in Google Search
You have less than 30 seconds to grab someone’s attention
when they visit your site. Statistically speaking, neglected websites don’t do
well. Sites that contain endless pages of boring text and images rank low in
Google search, which means poor exposure. You don’t want to scare away customers
that are eager to buy. An explainer video will help to grab their attention. Research
shows that websites with videos rank higher in Google universal searches.
5. Increase Web Traffic
Higher rankings means more traffic which, if monetised correctly
means more profit. It is important to optimise the video for the keywords you
wish to compete for. Going “viral” is a
term that has become synonymous with YouTube. A viral video is one that
seemingly pops-up out of nowhere and achieves high popularity and large viewing
numbers in a short amount of time. Unfortunately, there is no set formula for
“going viral”, but quite a few products have gained popularity through viral
videos, including some of the brands we know and love today.
