Traditionally, business intelligence has been used retrospectively, helping organisations to analyse past performance in order to plan for the future. This continues to be critical in avoiding the problems of the past but is very limited in helping companies to optimise decisions in the present.
“A powerful recent focus has been on getting information and analysis to front line staff, especially those who deal with customers in real time. Why? Because optimising these interactions has the potential to make a real impact to the bottom line.”
For more information click here.
