Eat, Sleep, Media!

The average person in the UK spends 15hours 45mins awake per day. Of this time, according to Ofcom’s annual Communications Market Report, the average person spends seven hours and five minutes "engaging in media and communications activities".



The Report that looks into the UK's TV, radio, telecoms and internet industries also shows that we're ‘media multi-tasking’ more than ever before.


Another buzz phrase to add to your technology dictionary, ‘Media Multi-Tasking’, meaning, for example, making a phone call whilst surfing the internet.


As you would expect the group that is most likely to be found doing more than one media related activity at a time is the 16-24 year olds. 52% in fact of that particular age group participates in simultaneous media activity. Compare this to the over 55 age group and that figure slips to 22%.


Smartphones are one of the biggest catalysts for the developing world of multi-tasking. Their growing popularity is rapidly changing the way in which we use our mobiles and increasing our overall use of communications.