Addressing the audience at the Activate 2010 summit held at the Guardian, Google chief executive Eric Schmidt said that the experience of the reading news will move to digital devices quite rapidly – and that it will involve personalised and local news which will be alert to your interests and existing knowledge. He also warned that organisations should think of their mobile strategy ahead of their internet strategy – but that the two were intertwined so deeply that it was impossible to think of one without the other.
I certainly agree that with the uprising of mobile technology it is inevitable that the way we access the news, and that as technology develops, our approach to news will continue to be personalised. We will be able to read the news with the addition of video and colour, which can only be a good thing, can’t it?
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