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The average surfer spends 22 hours and 15 minutes on the net each month, according to the UK Online Measurement company (UKOM).
The largest culprit for this is obviously due to social networking, the likes of facebook, twitter and blogging has risen to a 22.7% share of our time online. This means that Instant Messaging and email has taken a hit as consumers find lees of a need for it.
However, online news has seen strong growth with 2.8% of online time spent browsing such sites compared to just 1.5% three years ago. Another potential future grower is online software information and products which is currently taking a 3.4% share of time spent online.
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