The existing UK-wide wi-fi network is undergoing big changes as O2 announces that it is launching a free wireless nationwide.
O2 had previously offered free wi-fi on some of its tariffs via BT Openzone and The Cloud, but The Cloud is rumoured to be close to sealing a buy-out deal with Sky, and O2 is widening its scope independently.
Initially the hotspots will be available in 450 O2-owned sites, which won’t offer great coverage but there are plans to expand to other locations, including shops and restaurants which is a step in the right direction. O2 said access to the hotspots would be through a simple sign-up process and would be free to both O2 and non-O2 customers, which they plan to fund through advertising.
There are some big boys in the market already with BT Openzone and Fon the biggest in the UK
"Only 20% of people who have access to free public wi-fi on 02 tariffs actively use it despite the majority of devices being wi-fi enabled," said O2's business development director Tim Sefton
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