Two years since they launched their first smartphone carrying Google’s Android mobile phone software, HTC have unveiled five new handsets with Microsoft's new Windows Phone 7 operating system. By late October these phones should be available in North America, Europe and the Asia-Pacific. Up until now the company has failed to provide a credible challenge to rival operating systems from Apple, Google, Research in Motion and Nokia. They have faced criticism due to previous operating systems having limited functionality and lack of applications.
Microsoft says it has rebuilt the user interface from the bottom up, making Windows Phone 7 more user-friendly. Having placed massive importance on the success of this platform, this could well decide their future position in the smartphone market.
"If it fails to claw back market share lost to iPhone and Android, then Windows Phone 7 may well mark the point at which Microsoft turns its back on smartphones forever" said Tony Cripps of technology consultants Ovum.
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