The study found that only 4% of the 5,000 quizzed own iPads, compared to 6% for e-book readers and 25% for smartphones.
Interestingly it also found that users were not inclined to download any extra programmes onto the device, with only 9% of the iPad owners quizzed admitting to doing it. Of those that had bought apps, games, books and music were the most popular extras.
The research also revealed that iPad owners tend to be younger, with 63% of them under 35 years old, and nearly two-thirds being male.
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