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Do you have challenges with Social Media? Most businesses do. What's your main concern?.

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"Too many of us are not living our dreams because we are living our fears." - Les Brown

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"Nothing great ever came that easy." - Kresley Cole

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"Each Monday is a canvas and only you choose with which colors you’ll paint it, you create your own mood."

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Adodo Consultancy Services Limited

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"There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed." - Ray Goforth

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We all know that social media is here to stay and is becoming even more ingrained in our lives as time passes. In order to make the most of this cultural phenomenon, small business owners need to create and nurture an online presence. This practice helps to improve brand awareness and engage new customers.  Learn more about how to improve your social media presence as a small business. https://bit.ly/2N0tNVK

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“Happiness is a day called Friday.”

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"Opportunities don't happen, you create them." - Chris Grosser

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Is your Sales Process mainly manual or is it push button automation? Here are 5 ideas. https://clik.site/AI-in-sales/  #salesautomation  #askadodo  #ai

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“Dear Friday, I’m so glad we are back together. I’m sorry you had to see me with Mon-Thurs but I swear I was thinking of you the whole time.”

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Only about 22% of businesses are satisfied with their conversion rates. Are you one of those businesses? If not, get help improving your digital marketing ROI. Talk to the experts at Adodo Consultancy Services Limited to see how we can help. https://adodo.co.uk

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Doing your due diligence before buying a company will earn you bargaining powerand help you avoid unforeseen problems. Here's what you need to know.

March 1, 2019 5 min read

Opinions expressed by Entrepreneur contributors are their own.

Andrew Cagnetta bought his first business -- a pasta shop in Wethersfield, Conn. -- at age 25 and quickly realized he hadn't done his homework thoroughly enough. Although he stuck to the shop's original recipes and products, customers began complaining that the recipes had changed. Sales declined, and in less than two years, Cagnetta and his cousin, the co-owner, ended up selling the store.

They had bought the shop from two elderly women who had run it for years, not realizing how integral the previous owners had been to its success. "One question I should have asked [the previous owners] was what do they think drove people to the store?" Cagnetta says.

He would never make that mistake again. 22 years later, he now owns Transworld Business Advisors in Fort Lauderdale, Fla., which helps buyers ask the right questions before buying a business. "There are no stupid questions," Cagnetta says. "The more questions you ask, the less risk there will be."

Where to begin? Here are 10 key questions to ask sellers before agreeing to buy their business.

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"Real difficulties can be overcome; it is only the imaginary ones that are unconquerable." - Theodore N. Vail

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"Let this Monday be kind to you: be happy with what you have and accept the things which you cannot change."

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LinkedIn is the most popular B2B social platform and, when used well, can effectively drive traffic to your website and most importantly, increase brand awareness. Despite this fact, many LinkedIn users are unaware all it is capable of doing and how it can significantly help with the overall business success. Here are 20 LinkedIn tips specially designed to boost engagement. https://bit.ly/2FeTLVc

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'The rich are different from you and me,' F. Scott Fitzgerald famously said. Apparently they're different from one another, as well.

March 1, 2019 5 min read

Opinions expressed by Entrepreneur contributors are their own.

To the average person, "millionaire" and "billionaire" sound similar; they're both people with money, right? And, indeed, both have access to far more wealth than the average citizen, and neither may have to worry about money ever again.

Related: 6 Money Tips From Self-Made Billionaires

Furthermore, because entrepreneurship is often the route to wealth accumulation, both may have earned their way to riches the same way. Yet while their monikers "millionaire" and "billionaire" sound the same, there are in fact significant differences between the two. 

For starters, the difference between a million versus a billion dollars is immense. To put it in context, consider that one million seconds amount to 11.5 days, while one billion total 31.5 years!. A billionaire could give his or her wealth away and make 1,000 new millionaires overnight.

Further, there are 2,200 billionaires on the planet, according to a CNBC report; and while some of these wealthy elite gained their status from a family inheritance, many of the top-ranked billionaires are entirely self-made through entrepreneurial endeavors. So, what separates these hyper-successful entrepreneurs from millionaires, who are also considered successful?

The billionaire factors

These are some of the most important factors distinguishing billionaires from millionaires:

1. Goals and commitment

First, it's important to consider the billionaire’s goals and commitments. Very few people become one accidentally; instead, billionaires tend to relentlessly pursue wealth, and refuse to compromise to achieve it. Consider the entrepreneur who grows an innovative tech startup for a few years, then gets an acquisition offer from a major tech company for, say, $15 million. 

This isn’t exactly rare; Alphabet makes a dozen or more such acquisitions every year. A “typical” entrepreneur might cash out and take the $15 million as a personal victory (and early retirement). A billionaire, however, setting his or her sights higher or living out a commitment to the business's core idea, might reject the $15 million in hopes of obtaining something better, or growing the business further.

Related: Billionaires Like Warren Buffett, Jeff Bezos and Mark Cuban Live by Ancient Stoic Philosophy

Though these rejections don’t always pan out, you can’t become a billionaire by settling to be (just) a millionaire.

2. Scale 

What should also be considered is the scale on which billionaires operate. If we consider profit as a product of both efficiency and impact, then the more locations your business reaches, the more money you’re going to make. Owning a chain of restaurants in one state might make you a millionaire, but you’ll need to change the world on an international scale if you want to be a billionaire.

3. Repetition 

Billionaires rarely make their riches by starting just one business. In some cases, they experience a crushing failure and apply the lessons learned from that failure to future endeavors (see: Bill Gates’s Traf-o-Data). In other cases, they settle for selling a company for a few million dollars, only to roll those funds into bigger, better startup ideas (see: Elon Musk’s path through Zip2, Compaq and X.com).

They’re not only willing but eager to repeat the entrepreneurial process over and over again to achieve success.

4. Budget and self-control

There’s a reason why so many lottery winners end up losing everything. It’s because poor financial habits and decisions end up bankrupting them no matter how much money they start with (conversely, good financial habits and financial decisions can put you ahead even with a modest income).

Billionaires -- when they first reach millionaire status -- tend to avoid spending lavishly or wasting their money, which makes it easier to grow their wealth even more and retain what they’ve acquired. Some even take this practice to an extreme: Warren Buffett, for example, still lives in the Omaha, Neb., house he bought for just $30,000 in 1958.

5. Passion

You don’t become a billionaire by just "getting the job done." That level of wealth requires you to constantly come up with new ideas; adapt and refine your ideas when challenged; and put in long, hard hours throughout the entire process. While plenty of millionaires can certainly be described as passionate, their level of passion often pales in comparison to that of billionaires (think: Richard Branson, Bill Gates, Jeff Bezos, Oprah Winfrey, Meg Whitman).

Passion was always a big motivator for people like these, and kept them moving forward even after their initial success.

Related: 7 Real-Life Business Lessons You Can Learn From Billionaires

Is luck a factor?

Is luck a factor in the success of a billionaire versus a millionaire? This is a hard question to answer, and one that’s been examined in at least one scientific study. Luck is objectively hard to measure, because virtually any positive or negative development for a business might be considered good or bad luck. For example, if you beat an unknown competitor to market by just a few days, is that considered mere luck or the outcome of your tenacity?

While luck is almost certainly a factor (depending on how you define it), it isn’t the only factor, nor is it the most significant. A simple stroke of luck isn’t enough to justify a thousand-fold increase in the monetary success thousands of entrepreneurs enjoy; rather, that success is a product of these fortunate individuals' different mindsets and practices.

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Does your digital marketing plan include local marketing? If not, you may be missing out on a crucial segment of your audience. Talk to Adodo Consultancy Services Limited today about how we can help you reach out. https://adodo.co.uk

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“Fri-nally”

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It's Red Nose Day raising money to end poverty worldwide. Congratulations to Claudia & Tess, they've done it! After 24 hours and 5 minutes, Radio 2's Longest Ever Danceathon for Comic Relief is complete. Claudia Winkleman and Tess Daly have raised an incredible £1,012,483! What are you doing today?

#RedNoseDay2019

#Comic Relief

#Internationalfamily

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"Nothing great ever came that easy." - Kresley Cole

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A single mother herself, this contributor starts out with the tip, 'You're not alone.'

March 1, 2019 7 min read

Opinions expressed by Entrepreneur contributors are their own.

Some years ago, early in my career, I was just starting a demanding new job when I had a conversation with my then-boss that is forever etched onto my brain. My son was 6 at the time, and I thought it best to proactively mention that in the case of an illness or emergency, I might need to leave work early to tend to him.

Related: How a Rude Boss Can Hamper Your Parenting Style

I had had my son in my fourth year of college at UCLA and was a young, single mother trying to juggle many responsibilities while providing for my child.

Though I see now that there was no reason to disclose this fact to my leadership -- I should have had every right to take care of my child when necessary -- I thought at the time that I was doing the right thing, being transparent. Unfortunately, my boss’s reaction was jarring.

“Why didn’t you tell me you had a son?” was the curt, annoyed reply. This person was visibly flustered that I had a personal obligation that might, on occasion, distract me from my work. And, what’s worse, this person was a woman.

Hoping for support from our fellow women

This woman was also very career-focused, with impressive work experience, yet sadly someone who would never be an advocate for me as a single, working mom. Not in that moment, and not at any time after.

That's too bad because, as mothers, we hope and expect that our fellow women will embrace and uplift us -- especially when we're simultaneously juggling two jobs, as full-time worker and full-time single parent. Unfortunately, that wasn’t the case with this boss and still isn’t the case for so many women today.

Related: Coaching and Parenting Have Similar Goals But It's a Big Mistake to Do Them the Same Way

The lesson I took from that experience is that the battle for support, acknowledgment and understanding is very real, very present and not something to be expected just of our male bosses and counterparts.

Thankfully, I’ve never been the type to let these kinds of experiences weigh me down. I retain them as important lessons but don’t allow them to color my attitude or steal my joy. While I’ve encountered my share of naysayers, I’m fortunate to have been supported and uplifted by a great many men and women throughout my life. I wish the same kind of support, resilience and optimism for every one of the 10 million single working mothers in the United States today.

That’s not to say we don’t have every right to feel drained by the demands of our dual responsibilities. After all, recent studies have shown that we single working moms are putting in approximately 100 hours of labor every week, between work and home. But I want us to take a moment to acknowledge our courage, strength and perseverance, and to find the positive in what can seem like a hopelessly exhausting situation. These four steps are a good start.

1. Know that you're not alone.

Women today comprise approximately 47 percent of the American workforce. An estimated 70 percent of American mothers with children under 18 participate in the workforce, according to the U.S. Department of Labor, and 75 percent of that group are employed full-time.

Of course, nearly all working mothers juggle “second shift” responsibilities at home -- caring for kids, managing the household, cooking, cleaning, caring for relatives, engaging with the community and more. Some of us have help from a partner, and some of us don’t. And those of us doing it all alone are often stressed to the gills in an effort to get it all right.

According to a study from Pew Research, 8 in 10 adults surveyed said that women face a lot of pressure to be an involved parent (as compared to only 56 percent who said the same about men). A 2018 study on motherhood from Welch’s found that the average working mom’s day begins at 6:23 a.m. and doesn’t stop until about 8:31 p.m.. That translates to approximately 14 hours of nonstop work and home duties. And let’s not forget: Our work doesn’t stop when the weekend comes or a holiday arrives.

2. Count your achievements.

Take out a piece of paper and make a list of what you’ve done in the last week. Start with your work tasks, the mundane as well as the noteworthy. Then start listing your household and childcare tasks. Include that third load of laundry and the second reading of a favorite bedtime story (the one in which you performed all the characters’ voices, by request).

Don’t forget the nutritious meals you prepared, the life lessons you've taught, the appropriate discipline you've doled out, the picking up of all those pesky Legos. And, finally, include everything you've done to take care of yourself and others: the skincare routine you dutifully carried out, even though it was 11 p.m. and you were dead tired; that call you placed to the aunt you haven’t spoken to in a while; your successful efforts to avoid the doughnuts in the breakroom in favor of a healthy lunch.

Then, when you’ve combed through your memories of the week to include everything you’ve done, take a step back and examine the list as an outsider looking in. Try to see the list for what it really is -- the achievements of a woman who is killing it. A real-life super hero.

3. Push for benefits for working parents.

hankfully, a growing number of businesses are waking up to the workplace needs of single working moms. Smart companies are expanding their benefits and culture to accommodate parents' unique challenges, and reaping tangible benefits (including better employee engagement and lower turnover, as seen at Google). Then there are companies, like Nike and Patagonia, which offer onsite child care for employees -- a major draw for single mothers and parents overall. 

Smaller companies can't necessarily afford on-site daycare but some of the things they might consider are:

• Breastfeeding rooms/storage
• Flextime options
• Paid maternity leave/adoption leave
• Back-up child care

Moms (and dads) should push for these benefits and offer positive feedback to their employers when they get them. Having a safe place to leave your child on those federal holidays that many companies don't offer, for example, can be a major stress reliever.

4. Celebrate yourself.

For all that you did this week, and all that you do throughout life, you deserve more than just a pat on the back. Frankly, you deserve a deep-tissue massage, a bottle of rosé and an uninterrupted Netflix binge. But if those things aren't possible today, just take a moment and seriously acknowledge your efforts.

Related: These 4 Startups Are Taking The Pain Out Of Parenting

Don’t let the critical voices -- whether outside or inside -- bring you down. You may not be doing everything you’d ideally like to do, you may be tired every day, and you may sometimes feel like you’re failing. But I’m here to tell you that I see your achievements and your sacrifices, and many others do, too. To the single working mother discouraged by the lack of support at her workplace, or the mom who is desperately reaching for a helping hand, I say: You are more powerful than you can even imagine. And you’re demonstrating your awe-inspiring power every single day.

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"Life offers you so many doors, it is up to you which to open and which one to close."

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Is your Sales Process mainly manual or is it push button automation? Here are 5 ideas. https://clik.site/AI-in-sales/  #salesautomation  #askadodo  #ai

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'The rich are different from you and me,' F. Scott Fitzgerald famously said. Apparently they're different from one another, as well.

March 1, 2019 5 min read

Opinions expressed by Entrepreneur contributors are their own.

To the average person, "millionaire" and "billionaire" sound similar; they're both people with money, right? And, indeed, both have access to far more wealth than the average citizen, and neither may have to worry about money ever again.

Related: 6 Money Tips From Self-Made Billionaires

Furthermore, because entrepreneurship is often the route to wealth accumulation, both may have earned their way to riches the same way. Yet while their monikers "millionaire" and "billionaire" sound the same, there are in fact significant differences between the two. 

For starters, the difference between a million versus a billion dollars is immense. To put it in context, consider that one million seconds amount to 11.5 days, while one billion total 31.5 years!. A billionaire could give his or her wealth away and make 1,000 new millionaires overnight.

Further, there are 2,200 billionaires on the planet, according to a CNBC report; and while some of these wealthy elite gained their status from a family inheritance, many of the top-ranked billionaires are entirely self-made through entrepreneurial endeavors. So, what separates these hyper-successful entrepreneurs from millionaires, who are also considered successful?

The billionaire factors

These are some of the most important factors distinguishing billionaires from millionaires:

1. Goals and commitment

First, it's important to consider the billionaire’s goals and commitments. Very few people become one accidentally; instead, billionaires tend to relentlessly pursue wealth, and refuse to compromise to achieve it. Consider the entrepreneur who grows an innovative tech startup for a few years, then gets an acquisition offer from a major tech company for, say, $15 million. 

This isn’t exactly rare; Alphabet makes a dozen or more such acquisitions every year. A “typical” entrepreneur might cash out and take the $15 million as a personal victory (and early retirement). A billionaire, however, setting his or her sights higher or living out a commitment to the business's core idea, might reject the $15 million in hopes of obtaining something better, or growing the business further.

Related: Billionaires Like Warren Buffett, Jeff Bezos and Mark Cuban Live by Ancient Stoic Philosophy

Though these rejections don’t always pan out, you can’t become a billionaire by settling to be (just) a millionaire.

2. Scale 

What should also be considered is the scale on which billionaires operate. If we consider profit as a product of both efficiency and impact, then the more locations your business reaches, the more money you’re going to make. Owning a chain of restaurants in one state might make you a millionaire, but you’ll need to change the world on an international scale if you want to be a billionaire.

3. Repetition 

Billionaires rarely make their riches by starting just one business. In some cases, they experience a crushing failure and apply the lessons learned from that failure to future endeavors (see: Bill Gates’s Traf-o-Data). In other cases, they settle for selling a company for a few million dollars, only to roll those funds into bigger, better startup ideas (see: Elon Musk’s path through Zip2, Compaq and X.com).

They’re not only willing but eager to repeat the entrepreneurial process over and over again to achieve success.

4. Budget and self-control

There’s a reason why so many lottery winners end up losing everything. It’s because poor financial habits and decisions end up bankrupting them no matter how much money they start with (conversely, good financial habits and financial decisions can put you ahead even with a modest income).

Billionaires -- when they first reach millionaire status -- tend to avoid spending lavishly or wasting their money, which makes it easier to grow their wealth even more and retain what they’ve acquired. Some even take this practice to an extreme: Warren Buffett, for example, still lives in the Omaha, Neb., house he bought for just $30,000 in 1958.

5. Passion

You don’t become a billionaire by just "getting the job done." That level of wealth requires you to constantly come up with new ideas; adapt and refine your ideas when challenged; and put in long, hard hours throughout the entire process. While plenty of millionaires can certainly be described as passionate, their level of passion often pales in comparison to that of billionaires (think: Richard Branson, Bill Gates, Jeff Bezos, Oprah Winfrey, Meg Whitman).

Passion was always a big motivator for people like these, and kept them moving forward even after their initial success.

Related: 7 Real-Life Business Lessons You Can Learn From Billionaires

Is luck a factor?

Is luck a factor in the success of a billionaire versus a millionaire? This is a hard question to answer, and one that’s been examined in at least one scientific study. Luck is objectively hard to measure, because virtually any positive or negative development for a business might be considered good or bad luck. For example, if you beat an unknown competitor to market by just a few days, is that considered mere luck or the outcome of your tenacity?

While luck is almost certainly a factor (depending on how you define it), it isn’t the only factor, nor is it the most significant. A simple stroke of luck isn’t enough to justify a thousand-fold increase in the monetary success thousands of entrepreneurs enjoy; rather, that success is a product of these fortunate individuals' different mindsets and practices.

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“Happy Friday, everyone!”

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Feeling uninspired when it comes to promoting your business online? Get help creating that brilliant digital marketing strategy just right for your goals. Talk to Adodo Consultancy Services Limited today to see how we can help you. https://adodo.co.uk

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Social Media Marketing

Industry Report

In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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As a result of the many distracting ads that pop up in the average user’s social media news feed, most people choose to ignore anything irrelevant, boring or unappealing. Because of this, Adodo Consultancy Services Limited recommends that business owners create eye-catching, fun, and informative content that is specifically designed to promote individual engagement. Let us help you learn more about how to incorporate the power of genuine social media engagement. https://adodo.co.uk 

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"Too many of us are not living our dreams because we are living our fears." - Les Brown

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Doing your due diligence before buying a company will earn you bargaining powerand help you avoid unforeseen problems. Here's what you need to know.

March 1, 2019 5 min read

Opinions expressed by Entrepreneur contributors are their own.

Andrew Cagnetta bought his first business -- a pasta shop in Wethersfield, Conn. -- at age 25 and quickly realized he hadn't done his homework thoroughly enough. Although he stuck to the shop's original recipes and products, customers began complaining that the recipes had changed. Sales declined, and in less than two years, Cagnetta and his cousin, the co-owner, ended up selling the store.

They had bought the shop from two elderly women who had run it for years, not realizing how integral the previous owners had been to its success. "One question I should have asked [the previous owners] was what do they think drove people to the store?" Cagnetta says.

He would never make that mistake again. 22 years later, he now owns Transworld Business Advisors in Fort Lauderdale, Fla., which helps buyers ask the right questions before buying a business. "There are no stupid questions," Cagnetta says. "The more questions you ask, the less risk there will be."

Where to begin? Here are 10 key questions to ask sellers before agreeing to buy their business.

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“Quality content is key!”  is a phrase is used by the best social media marketing managers because it is a tested and proven fact. However, creating quality, shareable content can be difficult and time-consuming if you don’t know how to write well or what to write about. Learn more about creating great and shareable content. https://bit.ly/2hOIy0m

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“FRIYAY” - Has this week left you jumping for joy or feeling relieved that it's over?

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Have you moved to SIP Trunks? If not why not? Here are 5 reasons to act now;

• Lower monthly Line & DID Rental 

• Lower call charges 

• Better customer service 

• Flexibility 

• Move offices and keep the same number 

Contact us now:  https://m.me/askadodo

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"Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly." - Stephen R. Covey

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The billionaire philanthropist weighed in on the scientific advances that he believes will make an impact in 2019 and beyond

February 28, 2019 2 min read

Bill Gates has made his fortune, and has given much of it away, thinking about the endeavors that will make our the world a healthier, connected and equitable place. Recently, the MIT Technology Review asked the Gates Foundation and Microsoft co-founder to share the inventions and technologies that he believes will effect real change this year and beyond.

Some of the advances he offered up include projects such as Dactyl, which teaches robots how to develop fine motor skills like flipping a block in its hand, and work being done to develop machines that could pull carbon dioxide from the air to lessen the effects of climate change.

Given his interest in improving conditions around the world, it's unsurprising that most of the innovations on Gates’s list focus on wellness.

Related: Bill Gates Made These 15 Predictions Back in 1999 -- and It's Scary How Accurate He Was

Some of these include green toilets that can get rid of waste and treat water at the same time, plant-based meat alternatives that are developed in the lab, customized cancer vaccines tailored to an individual patient's needs and a capsule with a mini microscope attached to it that would allow physicians to check kids and infants for gut issues without having to use anesthesia.

Looking even further ahead to the future, Gates shared what we wanted to see on his potential list 20 years from now.

“I would hope to see technologies that center almost entirely on well-being. I think the brilliant minds of the future will focus on more metaphysical questions: How do we make people happier? How do we create meaningful connections? How do we help everyone live a fulfilling life?” Gates wrote. “I would love to see these questions shape the 2039 list, because it would mean that we’ve successfully fought back disease (and dealt with climate change). I can’t imagine a greater sign of progress than that.”

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If you are considering setting up an e-commerce business it’s important to get all the information you can about how to establish yourself effectively in the online marketplace. Overall e-commerce sites make it easier for you as a small business to list your products or services for customers around the world to see. The sky is the limit with this kind of sales strategy. Learn more about how to sell effectively through online marketplaces. https://bit.ly/2HnUWRQ

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"Make Monday the day of your triumph, stay brave, strong, and reach success!"