Broadband ‘Up to’ 20Mbps is a familiar sight in ISP marketing, but according to Ofcom's latest research, very few consumers actually get these kind of headline speeds. As a result, the industry regulator is seeking to stop providers from advertising unrealistic broadband speedsThe research suggested that just 14% of customers on 'up to' 20Mbps services received speeds of over 12Mbps, while 58% averaged speeds of 6Mbps or less. For example;
- BT 'up to' 20Mbps - 6.9 to 8.7Mbps
- Sky 'up to' 20Mbps - 7.4 to 8.8Mbps
- TalkTalk 'up to' 24Mbps - 7.7 to 9.3Mbps
Ofcom that ISPs should use Typical Speed Rates (TSR) to avoid confusing consumers. It has set guidelines for these speeds. It recommends that ADSL services currently advertised as 'up to' 20Mbps (megabits per second) be changed to a TSR of between 3 and 9Mbps.
The response from the industry has been less than positive. With BT far from impressed, John Petter, managing director of BT Retail said "We have real concerns with their approach. Broadband speeds vary from line to line and so it is meaningless to use one speed for advertising.
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